Sporting Woman’s Golf Equipment and
Apparel Leaderboard Preview
By Bob Seligman
These women are passionate, stimulated by challenges, determined, demanding of themselves, and highly creative. They want to be able to do something with their lives and try to get the most out of their existence, both personally and professionally.
They’ve worked alongside and closely with Arnold Palmer, Greg Norman, Clint Eastwood and Tiger Woods and have either successfully started their own companies – in one case more than once – or occupy high-ranking positions within the companies they for which they have worked. They are known to start their day before Helios has hit the horizon and burn the midnight oil to get their day’s missions completed.
In their spare time they race cars, sky dive, run marathons, snowboard, carry respectable golf handicaps, bike through exotic countries and raise racehorses. While others dream of it, they’re just out there simply doing it, and doing it well.
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Collectively, Jamie Sadock, Cindy Davis, Nancy Haley and Suzy Biszantz are some of the most interesting leading businesswomen in the golf equipment and apparel section of the golf industry.
Here are their intriguing stories and backgrounds which have earned them top rankings on our golf industry leaderboard (see an actual industry ranking and countdown by number in our January issue).
Jamie Sadock, “I don’t ever rest.”
That’s how Jamie Sadock began the interview for this story, and in four words she summarized the non-stop existence of a free spirit who takes life to its fullest and says she has always lived by the rules that there are no rules and no boundaries. How can you rest when…
• You’re learning to drive Formula 1 racecars and want to drive them competitively. (“I have always loved race cars. It’s the cars themselves. The design of the cars. The speed.”
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• You have sky dived from 14,500 feet with the Army Golden Knights. (“I did it once so far. It was for the experience of it. I have no objections to doing it again.”)
• You’ve been an accomplished equestrian rider who once showed every weekend for 12 years, was able to jump three, 5-foot jumps in a row and still rides occasionally.
• You’re an accomplished photographer and painter who has morphed your love of horses into your photography, which was featured this summer at a gallery show in the artsy town of Woodstock, NY and is scheduled to be displayed in New Hope, PA. this September and in Louisville, KY.
Next May, the week before the Kentucky Derby. And that’s just in her “down” time – not that Sadock ever appears to be down. She is also the founder and president of the cutting edge resort wear/sportswear company that bears her name and is one of the leaders in the golf industry with some 2, 500 accounts.
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Like its founder, the apparel is uncommon and easily recognized by sight as being a “Jamie Sadock.” Sadock defines her “children” as elegant, contemporary and artistic and very diversified with a very consistent taste level. The line, currently for women but possibly including men at a later date, includes footwear, accessories, purses, gloves and belts.
“Somebody once asked me how do you define the essence of the Jamie Sadock resort wear collection. It’s elegant unbridled creativity,” says Sadock who prefers to give her age as 21 plus but is actually a Baby Boomer who has been married for 25 years. “People accept me as an artist, a businesswoman and trust my taste level, my creativity and my ability to know how to balance and harmonize. It’s a credibility as an artist that’s been established over many years.”but she says she’ll come up with something.
The only thing she ruled out is climbing mountains. You won’t see her on top of Mt. Everest. But remember this: Sadock is a person who regards life as a big challenge. It’s about the stimulation, the creativity, the experience, the exposure. Even when talking about her height, she’s looking for that little bit extra. She admits to being 4-feet, 11 ½ -inches tall and says “I was trying to squeeze out that extra ½ inch by taking a deep breath.”
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“There is no typical day for me,” says Sadock. “I am blessed in that every day for the most part is different and has its own inspiration and challenges. Solving problems is a challenge and stimulating. Between that aspect, which is more of the business aspect, to the creative aspect – the art aspect – my every day is filled. There’s the communication between the staff and industry and the Far East and the manufacturers agents. There’s never, ever a dull moment.”
Manufacturer Focus
The Jamie Sadock brand, now in more than 2,000 golf shops, is much like the woman herself – unique, colorful, full of energy and never boring.
Jamie Sadock might best be described as a modern-day Renaissance woman. She is a contemporary artist who has sold many paintings, and a photographer whose equine images were scheduled to be shown this summer in Woodstock, N.Y, and during the Hamptons Classic horseracing event in Bridgehampton. She got her motorcycle license a few years back and rides a Harley Sportster Deluxe, although her feet barely touch the ground. And two years ago, she started racing Formula One cars and participated in an event earlier this year at Laguna Seca Raceway in Monterey, Calif.
And, oh yeah, she also owns and designs one of the most popular women’s lines to ever hit the golf industry.
“I’ve always felt like it was imperative to fit as much as possible into each day,” says Sadock. “I almost felt like I had to fit two days into one, ever since I was in junior high school.
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“I guess it’s a life philosophy. I’m not afraid to take risks.”
Sadock’s self-titled brand is much like the woman herself: unique, colorful, full of energy and never boring. The Jamie Sadock collections, which could be described as casual contemporary sportswear with a twist, have recently been expanded to include comfort footwear, golf gloves, visors and accessories such as purses and travel trolleys. The latest collection is highlighted by Rex rabbit fur jackets, silk and cashmere sweaters and versatile separates.
“I offer people an alternative in the golf shop; my whole focus is on making them feel special,” says Sadock. “I sort of look at it like every shirt is a canvas. It’s about the art of it, and what’s happened is, when somebody brings in the full collection – or at least a certain percentage of it – their shop becomes a destination for people seeking our product.”
It all started in 1994, when Sadock, who had been a designer for Le Coq Sportif and IXPA 2000 by Jamie Sadock, decided to branch out on her own. She had already established quite a following by then, but some critics still doubted whether Sadock’s brand of glitz and glamour would jibe with the golf shop customer. One consumer golf magazine even described the line as “clothes that Cher might like,” adding, “and I don’t know if that’s a good thing.”
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It didn’t take long for Sadock to change her critics’ minds, however. With her unique styling that includes fur and leather trims and other enhancements, her following of self-prescribed “Jamie Junkies” only increased, and the line is now in somewhere between 2,000 and 2,500 golf shops.
The lastest collections feature a range of textures, including engineered patterns on double mercerized cotton lisle to silky performance fabrics such as Cool-Tron – a featherweight climate-control fabric that’s wrinkle-free; Max-Fusion, a three-in-one fabric that’s anti-odor, anti-bacterial and moisture wicking; and Micro-Elite, which has a buttery hand feel and a non-wrinkle “pack and play” ability for travelers. Sadock also adds innovative detailing to her garments, including sunglasses loops on shirts and pockets for cell phones and extra digital camera chips. Many jackets come with zip-off sleeves for greater versatility, and her Bermuda shorts have a signature washable leather strip on the key pocket to prevent the pocket entry from getting dirty.
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Asked how much of her own personality goes into each garment, Sadock quips: “Oh, about 150 percent.” She then goes on to say: “It may not all be what I would want to wear myself, but it’s what I know the customer wants, or what I feel is a consistent taste level from season to season. Whether it’s taste level, color sense, harmony, balance – they’re attracted to – it’s consistent.”
And that’s probably because Sadock’s stamp is on every single one of the 350-plus SKUs in each line. From the buttons, to the button holes, to the hardware, to the fabrics, to the silhouettes, there’s nothing that goes into the line without her approval.
This means she often stays up much of the night, e-mailing back and forth with her factories in the Far East from her apartment in lower Manhattan. Yet even Sadock knows that no one can keep such a pace up forever. Recently, she had begun to hire more assistants and, about a year ago, opened a corporate headquarters on West 18th Street, where the Jamie Sadock accounting and marketing departments are housed and some of the designing is done.
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Plus, she’s ready to add a men’s line to the mix once again. Sadock discontinued this segment a year and a half ago because the women’s line had gotten so big with so many line extensions, she really didn’t have the time to devote to it. Plus, it was taking so long to show the women’s part of the line, she needed to create a separate sales force for men’s.
When she recently decided to expand distribution (Sadock has, up to this point, only distributed in the U.S., Canada and the Carribean), some of the new licensees insisted that men’s be part of the offering. Starting in 2007, Jamie Sadock women’s and men’s will also be available in Japan, China, Germany, South Africa and England, and the men’s line, which she says will be “short and sweet,” will also be available here.
The women’s line – which she already describes as “a monster” – will continue to grow as well. Sadock premiered performance golf shoes this season, putting fur trim on one model, and she expects to expand purses and go into new areas like sunglasses in the future.
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Mostly, she will continue to ignore the style and color trend forecasters and do her own thing. After all, that’s what her incredible base of loyal customers – which she refuses to pigeonhole – have come to expect.
“There are no demographics. It’s completely a matter of taste,” says Sadock. “It’s sophisticated, elegant. It’s contemporary, and it doesn’t matter what the age is – whether it’s 20-something or to infinity.”
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Great Golf Gear for Women - Get in the Swing!
If you want to look the part ...
Now if you are ready for an upbeat, fashion-forward look, Jamie Sadock has an unsurpassed eye for detail and her line just screams, “I’m having too much fun!” Asymetrical cuts and stripes, mix colors and patterns in the most interesting way, and you can feel free to wear these clothes out to play--any game, any where you want!
Jamie Sadock to appear
at PGA Tour Superstore fashion show - Atlanta
Golf & Tennis Pro Shop, Inc (GTPS) has announced that designer, Jamie Sadock will present a fashion show at the company’s PGA Tour Superstore in Duluth on May 11 from 12:00 p.m. to 2:00 p.m. The store is located at 4000 Venture Drive, near the intersection of Steve Reynolds Boulevard and I-85 at Exit 103.
A New York-based designer, Sadock has been setting the pace for exciting golf and resort wear for a decade with jamie saddock, LLC. The company’s imaginative and colorful designs unite sports and fashion, breaking traditional fashion parameters. Designed to be worn on both on and tennis court or golf course, Sadock’s innovative clothing is best known for unusual colors, great fit, unique textures, and impeccable details. Jamie Sadock is the sportswear designer of choice for royalty, Hollywood stars, LPGA players and U.S. Presidents. Bill Clinton and George H W. Bush selected Sadock fashions, as have Sean Connery, Sylvester Stallone, Mary Hart, Goldie Hawn, Celine Dion, Rosie Jones and the late Prince Albert.
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“We’re thrilled to be able to bring a fashion star like Jamie Sadock to the Atlanta area for a fashion show,” said Steve Conwell, Vice President of Marketing and Community Relations for GTPS. “ It’s our most recent effort to reach out to the community and deliver opportunities for golf and tennis players to learn more about the latest innovations available in their sports. Sometimes we focus on fashion. At other times, we provide sponsorships for community events.”
The fashion show will include the hottest items from jamie sadock, LLC. including golf skorts, Bermuda shorts, lightweight sweaters, and the “Bling” golf glove which was recently featured on the cover of GOLFSTYLE magazine.
Sports Illustrated: Top-five holiday Must-buys
Thursday’s Game, Tiger DVD top the list of mandatory golf gifts.
Ah, the holidays. Sleeping late, overeating and long, idle afternoons with the remote — what more could a grown-up boy or girl ask for? One December vice, however, has a redemptive upside, helping to atone for our annual fortnight of winter sloth. That, of course, is racking up profane amounts of credit card debt buying gifts for loved ones.And here’s the best part. Because those January billing statements are so imprecise, no one’s going to notice if you sneak in a few gifts for yourself! With that in mind, I present my top-five holiday must-buys. Included are treats for him, for her, and even for golf-obsessed tots.
3. My biggest disappointment this year was the demise of Cyclonic Shoes, makers of the coolest men’s golf footwear I’ve ever seen. (By up the remnants while you still can.) Yet coincidentally, a woman’s brand arrived that’s every bit its equal, and also offers the game’s most fashion-forward sportswear. Jamie Sadock spent 11 years as a designer at La Coq Sportif and Calvin Klein, and her kicks and duds reflect that background, combining functionally with haute-couture snaziness. Nowhere else will you find such sure-fire smile inducers for lady golfers. Sold at resorts and on-line retailers; the best retail selection is at theladiesproshop.com
New York Times: Fashion & Style
By ALEX KUCZYNSKI
Golf & Tennis Pro Shop, Inc (GTPS) has announced that designer, Jamie Sadock will present a fashion show at the company’s PGA Tour Superstore in Duluth on May 11 from 12:00 p.m. to 2:00 p.m. The store is located at 4000 Venture Drive, near the intersection of Steve Reynolds Boulevard and I-85 at Exit 103.
A New York-based designer, Sadock has been setting the pace for exciting golf and resort wear for a decade with jamie saddock, LLC. The company’s imaginative and colorful designs unite sports and fashion, breaking traditional fashion parameters. Designed to be worn on both on and tennis court or golf course, Sadock’s innovative clothing is best known for unusual colors, great fit, unique textures, and impeccable details. Jamie Sadock is the sportswear designer of choice for royalty, Hollywood stars, LPGA players and U.S. Presidents. Bill Clinton and George H W. Bush selected Sadock fashions, as have Sean Connery, Sylvester Stallone, Mary Hart, Goldie Hawn, Celine Dion, Rosie Jones and the late Prince Albert.
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“We’re thrilled to be able to bring a fashion star like Jamie Sadock to the Atlanta area for a fashion show,” said Steve Conwell, Vice President of Marketing and Community Relations for GTPS. “ It’s our most recent effort to reach out to the community and deliver opportunities for golf and tennis players to learn more about the latest innovations available in their sports. Sometimes we focus on fashion. At other times, we provide sponsorships for community events.”
The fashion show will include the hottest items from jamie sadock, LLC. including golf skorts, Bermuda shorts, lightweight sweaters, and the “Bling” golf glove which was recently featured on the cover of GOLFSTYLE magazine.
